I am absolutely in love this brow product! It is not too pigmented to go overboard with the brows but pigmented enough to actually appear on the brows. The formula is soft enough to not tug on the brow hairs but not too soft that you end up with overdrawn eyebrow. Lasts long and blends out very well! YES! Love! My only gripe with it is that it's a pencil. I just don't like sharpening, however, a pencil is better than a mechanical pen because it usually does come with more product.
I'm honestly not a huge fan of brow pencils as usually it's patchy and super dark no matter how much control you think you have over it but this some how has stole my heart and has become one of my daily go to brow product . It's so easy to control the colour whether it's light or dark. The pigment is so even, doesn't leave your brows looking patchy. You can go from natural to drag brows with no issue!